Sometimes innovation can originate by tapping at the past, yet this excludes a past which is merely conventional and traditional. Piemme launches Shades as a new chapter of a story where Gordon Guillaumier’s ceramic decorations play with technique and science, unhinging accuracy with the vertiginous extravagance of art and culture, in the footsteps of traditional majolica. When the accuracy of technology meets the spontaneous imperfections of handmade decorations, that surprising décor effects come to light the multiplicity of the production incessantly replicate every instant in which the stroke is applied, suspended and delicate.